SemantrumSemantrum
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  • Про систему
  • Тестовий-доступ
  • Тарифи
  • Медіа-тест
  • Українська
  • media content analysis of television, radio, periodical publications, online media and social networks
  • semantrum knows what color is your reputation
  • Semantrum visualizes media analytics
  • Semantrum evaluates the effectiveness of PR-activity
  • Competitive intelligence? Yes, this is also about Semantrum

favicon-194x194  Semantrum –  professional analysis of media content

Online service to monitor traditional and online media
Automatic processing of publications by : sentiments, persons, brands, geographic locations, languages
Analytics: codification of publications, PR resources, assessment by experts
Analytical dashboards with self-updating diagrams, charts, widgets

favicon-194x194  Sources of monitoring

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Television channels
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Online media websites
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Periodical publications
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Radio stations

Furthermore:

Facebook

YouTube

Twitter

LiveJournal

Vkontakte

Odnoklassniki

Reviews

Jobs and resumes

favicon-194x194  You need this if you are:

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    Interested in what is being written, shown or told in the media about you or your company, political party or brand. What sentiments each message has and would like to know how online media companies that belong to different media holdings represent  events
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    Involved in controlling the social image and representation of individuals, companies, brands, events social media
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    Engaged in PR maintenance of a person,  a brand or market structure for a company
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    Сreating or analyzing the reputation and political image of an organization, company or a party
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    Engaged in public relations: corporate, political, domestic, cross-sectoral and government communications
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    Organizing high-profile events and require analysis of attention from mass media and social networks prior to events
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    Implementing anti-crisis PR-campaign or work in conflict situations and require media analysis and 24/7 alerts
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    Preparing reports about subject’s presence in media, PR-activity of quantitative and qualitative data analysis

favicon-194x194  Who will find Semantrum useful?

Public institutions

Structure of an institution in the form of interactive tree, which represents heads of all departments and their dossier. News, reviews, comments regarding the work of state institutions with sentiment analysis of messages

Political parties

Monitor and analyse communications in all types of media and social networks. Reviews, comments about a party, its leaders and prominent members with sentiment analysis of messages. Interactive charts, which show the relationship between politicians, companies and brands.

Companies

Reviews, news, comments about companies their products and services, founders and top managers. Archive and current information about publications, performance and events on behalf of the company. Loyalty Index of media and media holdings toward a company.

Public figures

Monitor and analyse publications and subjects in all types of media and social networks concerning actions, statements, events around a person and related companies, brands, and other persons. Reviews of a person and analysis of key expressions

Brands

Structured news feeds, comments, reviews with analysis of key brands and products. Archive and current information regarding key statements, performance, events on behalf of the brand. Loyalty Index of media and media holdings toward the brand

Non-governmental organization

Monitor and analyse communications in all types of media and social networks in relation to cultural, economic, age, gender, regional, religious, professional, social and others issues. Interactive reports on the number and tone of publications by regions and types of sources.

Embassies and International organizations

News, reviews, comments relevant to events in Ukraine that have an impact on international processes. Statistics concerning what is being told and written about Ukraine in other countries. Analysis of key sentences. Interactive charts, which show the relationship between politicians, companies and brands.

PR agencies

Media analysis in all types of communications. Sentiment analysis in messages. PR metrics. Data dynamics comparison. Interactive, real time automatically updated graphs, charts, dashboard

Journalist

Information about public figures, brands, companies, and parties including dossier and structured messages with filters, media rankings, dashboards, charts, and relationships between figures. Interactive tools to work with information and search in the archive over the last 20 years

favicon-194x194  Semantrum Online

Content Analysis
Dashboard
Network chart
Data Export
Content Analysis

24/7 Access to online service

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    Information is grouped into categories according to your interests
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    Auto filters: Persons, brands, companies, information sources, geography, language
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    Emotional color, message tonality
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    Combine story plots;concatenate repeated texts
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    The search function; “Favorites”; tagged messages
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    Interface languages: Ukrainian, Russian, English
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    Platforms for PC, tablet and smartphone
Dashboard

Visual Analytics

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    Data visualization, graphs, charts, widgets, dashboard
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    All media sources are classified by type, subject, distribution, geography, and relation to media holdings
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    Ability to build media-ratings based on objects, persons, companies, brands, themes, events, and  media sources
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    Data can be either static (selected period) or self-updating in real time
Network chart

Relations and dependencies among objects of monitoring

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    The types of relations that Semantrum can determine:
    – competitors
    – partners
    – ownerships
    – managers
    – Kinship
    – subordination / governance
    – parent and subsidary companies
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    Relations are presented as interactive multi-layer schemes
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    Each object on a diagram has reference to a dossier and related news feeds

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(натисніть, щоб збільшити)

Data Export

Convenient data formats to work with information

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    Export Data to Word and Excel
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    Export news messages from the database
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    Email notification of new messages
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    Set schedule and format of your email notifications

favicon-194x194  Examples of Analytical Reports

Content analysis 'Naftogaz in the mass media'

“Naftogaz” analysis in the mass media, internet news and social networks

Dashboard

Content analysis 'NABU in the mass media'

“NABU” reviews in periodic publication, Internet media and on TV

Dashboard

Media analysis 'Agricultural markets'

Agricultural market analysis in the internet media

Dashboard

Media-report 'NABU'

“NABU” Analysis with data codification of TV programs, periodic publications, and  Internet media

Excel

Report 'Oschadbank on TV'

‘Oschadbank’ in Ukrainian TV news programs

PDF
Word

Report 'Mass media'

Review of online media publications related to  “Media Market”

PDF
Word

Trial version. Try semantrum for yourself

Please note that access to trial version is intended to test the service with a prospect on further commercial use

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Semantrum does not sell, trade, share or transfer your personal data to any third parties

Made in Ukraine

Semantrum – platform, developed and created in Ukraine. Head Office in Kyiv.

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Need more information?

Contact Us

Про Semantrum

Semantrum - персональний сервіс моніторингу всіх типів ЗМІ та соцмедіа. Медіа-аналіз, тональність, репутація, PR-метрики, маркетингові дослідження. Онлайн-сервіс та звіти з візуалізацією даних
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